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Ford re files trademark to keep the Thunderbird name plate

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  • Ford re files trademark to keep the Thunderbird name plate

    This article just Popped up:
    https://www.foxnews.com/auto/ford-th...aUlS49m_g_PRTI

  • #2
    Thanks Jon!

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    • #3
      Avoid reading the comments unless you want to ruin your day.

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      • #4
        If the Mustang Mach-e is an indicator of what Ford plans to build, could it be a "silent" as in EV Thunderbird. I like the sounds Tbirds make and it is something I think I would miss.
        sigpic

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        • #5
          The fact that Ford spent maybe $200 to keep the Thunderbird name for another 10 years is meaningless...
          Quickdraw
          Raccoon Lodge Administrator

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          • #6
            It seems to me I remember Ford renewing the Thunderbird name about 10 years ago also. I suspect they just keep it registered because they can.
            sigpic

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            • #7
              The filing did not come with an announcement of plans to bring back the car -- seems Ford just repeating the practice.

              Happy New Year 2021!

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              • #8
                Originally posted by Quickdraw View Post
                The fact that Ford spent maybe $200 to keep the Thunderbird name for another 10 years is meaningless...
                Years ago, Ford failed to protect the Futura name and now it's a discount brand of tires Pep Boys sells.

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                • #9
                  I’m holding out for the new Edsel.

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                  • #10
                    Originally posted by 007Cruiser View Post
                    I’m holding out for the new Edsel.
                    Ford probably has not renewed that name as I would assume nobody wants it. Although I have heard rumors that Chevrolet has thoughts of a Chevedsel. This has not been confirmed by our sources.

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                    • #11
                      Originally posted by BirdsAndBugs View Post

                      Years ago, Ford failed to protect the Futura name and now it's a discount brand of tires Pep Boys sells.
                      They also lost the GT40 name along the way as well.
                      19 years, 168K miles, 48 States X 2 & DC, 9 Canadian provinces, 8 European countries, 3 Caribbean Islands, 3 Hawaiian Islands, 100+ National Park locations, 150+ T-bird events, 190+ retrobird diecasts/models, 13 TOTM pics & some very special friends...THANKS TBN !

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                      • #12
                        Originally posted by carntz View Post
                        The new Tbird, will most likely be all Battery Powered. 0-60 in 3 seconds. If it has 4 seats, forget it.
                        HKS
                        2002 TB Motor Trend COTY Blue/White/Full #24737 (One of 291)
                        2021 Explorer XLT Sport 2.3L 300HP/310FP color Rolling Thunder
                        2015 Passat SE TDI 150HP/236FP (40MpgCity47MpgHW) 720MR
                        26Mpg in traffic jam. Skill required to get 40+mpg in town.

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                        • #13
                          Originally posted by HKS View Post

                          The new Tbird, will most likely be all Battery Powered. 0-60 in 3 seconds. If it has 4 seats, forget it.
                          HKS
                          Hey, if they can have success with a D-celled Mustang, more power to them!
                          Now when you're feelin' low
                          And the fish won't bite
                          You need a little bit o' soul
                          To put you right

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                          • #14
                            I know many here will not agree with me, but, we all know the car industry is going electric, and many manufacturers have cutting edge high profile models that are electric, so why not bring the Tbird name back with a prestigious electric model that would resurrect the name's luster? As long as they keep it a sporty performance car (read - not SUV) that could have a lot of potential.

                            And one could even consider that a Thunderbird is associated with lightning (electricity) to see a marketing connection?

                            At the end of the day I expect Ford is just renewing the name to protect part of their heritage, though.

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                            • #15
                              Just a logical legal move to retain ownership of the logo. I doubt another version of the thunderbird is in the works, at least not before the E-Mustang proves profitable.

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